Saas Project
A self-directed motion graphics project exploring design, rhythm, and visual storytelling. The idea was to create a conceptual After Effects Course advertisement, showcasing core features of the software while demonstrating how technical concepts can be communicated through engaging, polished animation. Every frame was designed and animated from the ground up.
Role: Concept • Graphic Design • Motion Design
Design Process
Selected design frames from the project, showcasing the visual system developed to support the animation. Each composition was designed to clearly communicate key After Effects concepts while maintaining a cohesive, engaging aesthetic.
Many of my projects begin with paper and pencil, and this one was no exception. Once I was happy with the initial sketches, I moved into Adobe Illustrator to develop the artwork and establish the project's colour palette.
